Which of the following is the most likely reason for the high diffusion of Apple's iPhone?
A) Its use is highly observable.
B) It involves highly complex technology.
C) It represents discontinuous innovation.
D) It is viewed by most consumers as a convenience good.

Question

Quizplus · Accepted Answer

Apple's iPhone is highly observable, meaning that people can easily see others using it. This makes it more likely to spread through diffusion, as people are more likely to adopt a product that they see others using.

Which of the Following Is the Most Likely Reason for the High