Most car dealers allow testdriving of the cars they sell to increase the _____ of their product.
A) relative advantage
B) trialability
C) compatibility
D) observability

Question

Most car dealers allow test­driving of the cars they sell to increase the _____ of their product.
A) relative advantage
B) trialability
C) compatibility
D) observability

Quizplus · Accepted Answer

Trialability refers to the ability of a potential customer to try a product before purchasing it, and test-driving a car is a perfect example of this. By offering test-drives, car dealers increase the likelihood that a customer will ultimately choose to purchase the car. The other options (relative advantage, compatibility, and observability) do not directly relate to the act of test-driving a car.

Most Car Dealers Allow Test­driving of the Cars They Sell

Most Car Dealers Allow Testdriving of the Cars They Sell