In which of the following stages of a product's life cycle would heavy advertising reinforce the brand positioning strategy?
A) Growth
B) Maturity
C) Decline
D) Introduction

Question

Quizplus · Accepted Answer

Heavy advertising would reinforce the brand positioning strategy in the growth stage of a product's life cycle because this stage is characterized by increasing demand and competition. The goal is to establish brand loyalty and differentiate the product from competitors.

In Which of the Following Stages of a Product's Life