Deadly Nightmare, a heavy metal band, is about to release its first music CD. It is important that Deadly Nightmare determine its target market in order to successfully distribute its music. The band knows adolescent urban males make up the largest portion of the heavy metal music market. Using this information to develop its target market is known as demographic segmentation.

Question

Quizplus · Accepted Answer

Demographic segmentation is the process of dividing a market based on demographics such as age, gender, income, education, occupation, etc. In this case, the band is using age and gender (adolescent urban males) to determine its target market.

Deadly Nightmare, a Heavy Metal Band, Is About to Release