When it comes to creating customer satisfaction, perceived value is just as important as actual value.

Question

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Perceived value refers to the customer's perception of the value they receive from a product or service, which can be influenced by factors such as marketing, branding, and customer service. While actual value is important in delivering a quality product or service, it is ultimately the customer's perception of the value that drives their satisfaction and loyalty. Therefore, perceived value is just as important as actual value in creating customer satisfaction.

When It Comes to Creating Customer Satisfaction, Perceived Value Is