The marketing concept was a business philosophy that arose in the era of mass production when it became necessary for firms to use "hard sell" techniques to convince customers to buy products that they didn't really want.

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The marketing concept actually arose as a response to the shortcomings of the production era, which focused more on producing goods rather than satisfying customer needs. The marketing concept emphasizes the importance of understanding and fulfilling customer needs and wants, rather than using manipulative sales techniques.

The Marketing Concept Was a Business Philosophy That Arose in the Era