The marketing concept is a philosophy that makes _____ the central focus of an entire organization now and in the future.
A) customer satisfaction
B) mass customization
C) ownership utility
D) product differentiation

Question

Quizplus · Accepted Answer

The marketing concept is focused on understanding and meeting the needs and wants of customers in order to achieve long-term success. It requires that all departments and functions within a company work together to prioritize customer satisfaction as the central focus of their operations. Mass customization, ownership utility, and product differentiation are all strategies that a company may use to achieve this goal, but they are not the central focus of the marketing concept.

The Marketing Concept Is a Philosophy That Makes _____ the Central