When customers perceive that a good or service delivers value above and beyond their expectations, it is known as _____.
A) customer satisfaction
B) customer loyalty
C) cognitive dissonance
D) consumer behavior

Question

Quizplus · Accepted Answer

Customer satisfaction is the term used to describe a customer's perception and evaluation of a product or service they have purchased. It occurs when the perceived value from the product or service exceeds their expectations.

When Customers Perceive That a Good or Service Delivers Value