With reference to customer relationship management (CRM), a firm selling a highticket product to a small customer base is most likely to:
A) pursue a full partnership with each of its key customers.
B) develop a limited relationship with its customers.
C) implement a softsell approach.
D) exclude customers from the key aspects of the product development process.

Question

With reference to customer relationship management (CRM), a firm selling a high­ticket product to a small customer base is most likely to:
A) pursue a full partnership with each of its key customers.
B) develop a limited relationship with its customers.
C) implement a soft­sell approach.
D) exclude customers from the key aspects of the product development process.

Quizplus · Accepted Answer

Since the firm is selling a high-ticket product to a small customer base, it is likely that each customer holds significant value to the firm. Therefore, pursuing a full partnership with each of its key customers would allow the firm to provide personalized and tailored solutions, as well as build a strong and long-term relationship with them. This approach would enhance customer loyalty and retention, contributing to the success of the firm's CRM strategy.

With Reference to Customer Relationship Management (CRM), a Firm Selling