Marketers who direct their efforts toward people who are buying products to use either directly or indirectly to produce other products are known as _____.
A) consumer marketers
B) business marketers
C) mass marketers
D) niche marketers

Question

Quizplus · Accepted Answer

Business marketers specifically target consumers who are buying products to use in their own production processes, rather than for personal use. Consumer marketers target individuals who are purchasing products for personal use, mass marketers target a wide variety of individuals across different consumer segments, and niche marketers focus on a specific, specialized market segment.

Marketers Who Direct Their Efforts Toward People Who Are Buying