Jim works in the marketing department of a smartphone manufacturing firm. He is currently working on new package design ideas for the company's latest range of smartphones. In the context of the company's marketing mix, Jim's ideas contribute to the _____.
A) pricing strategy
B) distribution strategy
C) product strategy
D) promotion strategy

Question

Quizplus · Accepted Answer

Jim's work on new package design ideas contributes to the product strategy of the marketing mix, which focuses on creating and improving the features and packaging of the actual product. Pricing strategy, distribution strategy, and promotion strategy focus on the price, place, and promotion aspects of the marketing mix, respectively.

Jim Works in the Marketing Department of a Smartphone Manufacturing