Premier Events is an event management company based in Lexington, Kentucky. The small company has been in business for two years but is still struggling for success. After reviewing its competitors' successes and failures, the marketing manager decides to alter Premier's marketing mix. Which of the following elements is NOT a part of this process?
A) Product strategy
B) Economic strategy
C) Distribution strategy
D) Promotion strategy

Question

Quizplus · Accepted Answer

Economic strategy is not a part of the marketing mix. The marketing mix consists of the 4 Ps: product strategy, distribution strategy (also known as place), promotion strategy, and pricing strategy.

Premier Events Is an Event Management Company Based in Lexington