Jesse is the marketing manager for a large Midwestbased manufacturer of food products. He is in the process of developing the _____, which takes into consideration the marketing strategies for product, price, promotion, and distribution.
A) competitive mix
B) value chain
C) marketing environment
D) marketing mix

Question

Jesse is the marketing manager for a large Midwest­based manufacturer of food products. He is in the process of developing the _____, which takes into consideration the marketing strategies for product, price, promotion, and distribution.
A) competitive mix
B) value chain
C) marketing environment
D) marketing mix

Quizplus · Accepted Answer

The marketing mix is composed of the four P's: product, price, promotion, and distribution. Jesse, being a marketing manager, is likely developing the marketing mix to ensure that the company's products are effectively marketed to consumers. The competitive mix and value chain are related to marketing but are not specific components of the marketing mix. The marketing environment refers to external factors that can impact a company's marketing strategies, but it is not the same as the marketing mix itself.

Jesse Is the Marketing Manager for a Large Midwest­based Manufacturer

Jesse Is the Marketing Manager for a Large Midwestbased Manufacturer