Travel agencies that advertise in magazines and on the Internet are utilizing a form of segmentation referred to as:
A) demographic.
B) behavioral.
C) productuse.
D) psychographic.

Question

Travel agencies that advertise in magazines and on the Internet are utilizing a form of segmentation referred to as:
A) demographic.
B) behavioral.
C) product­use.
D) psychographic.

Quizplus · Accepted Answer

The use of magazines and the Internet to advertise travel agencies implies that the agencies are trying to reach out to specific groups of people with similar lifestyles, values, and attitudes. This is a clear indication that they are utilizing psychographic segmentation, which focuses on the psychological and behavioral characteristics of consumers.

Travel Agencies That Advertise in Magazines and on the Internet