According to a marketing research conducted by Danny & Associates Inc., spending habits of female college students between the ages of 18 and 21 differ from most other consumers. For this reason, the company's marketing team has developed marketing strategies for this specific group. This scenario exemplifies the:
A) demographic segmentation in the businesstoconsumer market.
B) geographic segmentation in the business tobusiness market.
C) psychographic segmentation in the businesstoconsumer market.
D) productbased segmentation in the businesstobusiness market.

Question

According to a marketing research conducted by Danny & Associates Inc., spending habits of female college students between the ages of 18 and 21 differ from most other consumers. For this reason, the company's marketing team has developed marketing strategies for this specific group. This scenario exemplifies the:
A) demographic segmentation in the business­to­consumer market.
B) geographic segmentation in the business­ to­business market.
C) psychographic segmentation in the business­to­consumer market.
D) product­based segmentation in the business­to­business market.

Quizplus · Accepted Answer

Demographic segmentation involves dividing the market based on variables such as age, gender, income, etc. In this case, the segmentation is based on age and gender, which are demographic factors.

According to a Marketing Research Conducted by Danny & Associates