When firms in B2C (businesstoconsumer) markets divide up the potential market according to consumer attitudes, interests, values, and lifestyles, they are making use of _____ segmentation.
A) behavioral
B) psychographic
C) customerbased
D) demographic

Question

When firms in B2C (business­to­consumer) markets divide up the potential market according to consumer attitudes, interests, values, and lifestyles, they are making use of _____ segmentation.
A) behavioral
B) psychographic
C) customer­based
D) demographic

Quizplus · Accepted Answer

Psychographic segmentation is the division of the market based on consumer attitudes, interests, values, and lifestyles. This type of segmentation allows firms to target specific segments of consumers with messages and products that are tailored to their unique characteristics and preferences. Behavioral segmentation is based on how consumers behave in relation to the product or service, demographic segmentation is based on factors such as age, gender, and income, and customer-based segmentation is based on a firm's existing customer base. None of these segments specifically focus on attitudes, values, and lifestyles, making option B the correct answer.

When Firms in B2C (Business­to­consumer) Markets Divide Up the Potential

When Firms in B2C (Businesstoconsumer) Markets Divide Up the Potential