Which of the following types of businesstoconsumer (B2C) market segmentation refers to dividing the market based on how people respond toward various products?
A) Customerbased segmentation
B) Demographic segmentation
C) Behavioral segmentation
D) Psychographic segmentation

Question

Which of the following types of business­to­consumer (B2C) market segmentation refers to dividing the market based on how people respond toward various products?
A) Customer­based segmentation
B) Demographic segmentation
C) Behavioral segmentation
D) Psychographic segmentation

Quizplus · Accepted Answer

Behavioral segmentation divides the market based on how customers behave or respond to various products, such as their purchase history, usage rates, and benefits sought. Customer-based segmentation focuses on individual consumer needs and preferences. Demographic segmentation divides the market based on age, gender, income, education, and other characteristics. Psychographic segmentation divides the market based on personality traits, values, attitudes, interests, and lifestyles.

Which of the Following Types of Business­to­consumer (B2C) Market Segmentation

Which of the Following Types of Businesstoconsumer (B2C) Market Segmentation