_____ holds that delivering unmatched value to customers is the only way to achieve longterm profitability for an organization.
A) The marketing concept
B) People marketing
C) Idea marketing
D) The product strategy

Question

_____ holds that delivering unmatched value to customers is the only way to achieve long­term profitability for an organization.
A) The marketing concept
B) People marketing
C) Idea marketing
D) The product strategy

Quizplus · Accepted Answer

The marketing concept is all about satisfying the needs and wants of customers. It holds that by delivering unmatched value to customers, an organization can achieve long-term profitability. This means focusing on understanding and meeting the needs of customers, rather than simply pushing products or services. People marketing focuses on building strong relationships with customers and employees, while idea marketing focuses on promoting ideas and concepts rather than specific products. The product strategy is a narrow focus on developing and promoting specific products without considering the broader needs of customers.

_____ Holds That Delivering Unmatched Value to Customers Is the Only