Customer relationship management (CRM) works best when marketers combine marketing communication with _____.
A) mass customization
B) psychographic market segmentation
C) oneonone personalization
D) businesstoconsumer marketing

Question

Customer relationship management (CRM) works best when marketers combine marketing communication with _____.
A) mass customization
B) psychographic market segmentation
C) one­on­one personalization
D) business­to­consumer marketing

Quizplus · Accepted Answer

CRM is all about building and maintaining relationships with customers, which is achieved through one-on-one personalization. Mass customization and psychographic market segmentation are strategies that can be utilized within CRM, but they do not work best when used alone. Business-to-consumer marketing is a broader term that encompasses CRM, but it is not a direct answer to the question.

Customer Relationship Management (CRM) Works Best When Marketers Combine Marketing