Corporate philanthropy:
A) involves a partnership between a business and a nonprofit, designed only to increase sales for the company.
B) is a social movement that focuses on key consumer rights.
C) includes all business donations to nonprofit organizations, including both money and products.
D) involves all obligations of a business to contribute to society.

Question

Quizplus · Accepted Answer

Corporate philanthropy includes all business donations to nonprofit organizations, including both money and products. A partnership between a business and a nonprofit designed only to increase sales for the company would be cause-related marketing, not philanthropy. The definition of corporate philanthropy does not encompass all obligations of a business to contribute to society, nor is it a social movement that focuses on consumer rights.

Corporate Philanthropy