_____ refers to the partnerships between businesses and nonprofit organizations, designed to spike sales for the company and raise money for the nonprofit.
A) Planned obsolescence
B) Green marketing
C) Sustainable development
D) Causerelated marketing

Question

_____ refers to the partnerships between businesses and nonprofit organizations, designed to spike sales for the company and raise money for the nonprofit.
A) Planned obsolescence
B) Green marketing
C) Sustainable development
D) Cause­related marketing

Quizplus · Accepted Answer

Cause-related marketing is when businesses partner with nonprofit organizations to promote their products and also to raise funds for the causes that the nonprofit supports. It is a win-win situation for both the company and the nonprofit, as the company can boost its sales while showing its support for social causes, and the nonprofit can receive a portion of the profits from the sales.

_____ Refers to the Partnerships Between Businesses and Nonprofit Organizations