The city of Cairo has the world's greatest collection of Islamic buildings and statues. It would seem an ideal location for Muslim tourists, but unfortunately preservation activities have been inadequate and often more destructive than constructive. Imagine the Egyptian government is instituting a marketing campaign to motivate tourists to spend their vacation dollars in Cairo. The buildings and statues in the city would have _____ to Muslim tourists who wanted to learn more about their heritage.
A)strong equity
B)strong expectancy
C)low performance value
D)positive valence
E)strong instrumentality

Question

Quizplus · Accepted Answer

The buildings and statues in Cairo would have positive valence to Muslim tourists because they hold cultural and historical significance, making them attractive and valuable to those interested in learning about their heritage.

The City of Cairo Has the World's Greatest Collection of Islamic