Which statement is true?
A) Personas are not required to identify the optimal target audience.
B) The secondary optimal target audience is that segment that is has only one of the three attributes described in the text.
C) There is less competition for the optimal target audience than for other personas.
D) The optimal target audience represents a very small segment of the overall target audience.
E) It is easier to identify the optimal target audience on traditional marketing channels.

Question

Quizplus · Accepted Answer

The optimal target audience is often a smaller, more specific segment of the overall target audience that is most likely to respond positively to marketing efforts.

Which Statement Is True