A benchmark or baseline measurement is important because
A) It helps a brand select KPIs
B) It acts as a starting point and standard to compare progress of strategies
C) It is part of calculation of Net Promoter Score
D) It is the basis for measuring ROI
E) It is an important part of social media monitoring
Correct Answer:
Verified
Q2: What is one disadvantage of free social
Q3: The Net Promoter Score
A) Is more effective
Q4: According to the text,most marketers spend how
Q5: The text indicates that _ is a
Q6: It is important to identify quantitative KPIs
Q7: What is one of the biggest challenges
Q8: What is social media measurement?
A) Qualitative and
Q10: A social media monitoring tool should be
Q11: Why is ROI not considered an ideal
Q11: What did the early adopters of social
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