Question 1

Lester learns that his audience is predominantly young and female, and he decides to adapt his speech accordingly in order to better connect with them. Lester likely reached this conclusion by using __________.
A) demographic analysis
B) biographical analysis
C) psychological analysis
D) attitudinal analysis

Accepted Answer

Lester likely used demographic analysis to determine the age and gender of his audience in order to adapt his speech to better connect with them. Demographic analysis involves examining characteristics such as age, gender, education level, income, and occupation in order to better understand a particular audience.

Question 2

An effective specific purpose identifies __________.
A) the introduction, the body, and the conclusion
B) the general purpose of the speech, the audience, and the exact topic to be covered
C) the audience, the internal preview, and the main points
D) the general purpose of the speech, the audience, and the call to action.

Accepted Answer

An effective specific purpose should clearly state the general purpose of the speech, the audience, and the exact topic to be covered. This helps the speaker and the audience to focus on the main message of the speech. The other options either don't include all the necessary elements or include irrelevant ones.

Question 3

Which statement is correct regarding use of questionnaires for audience analysis?
A) The questionnaire cannot include questions related to beliefs, values or attitudes.
B) The questionnaire should be completed by a group representing a sample of the entire population.
C) The questionnaire must be completed by every audience member in order to be valid.
D) The questionnaire should be lengthy and allow for extended responses.

Accepted Answer

For audience analysis, it is important to get a representation of the entire population. One way to achieve this is by having a group complete the questionnaire who represent the larger population. It is not necessary for every audience member to complete the questionnaire, and it is also possible to include questions related to beliefs, values, and attitudes. However, the questionnaire should not be too lengthy and should have clear and closed-ended questions to easily analyze the results.

Question 4

Common methods of audience research include which of the following?
A) experiments
B) questionnaires
C) content analysis of previous speeches
D) social media stalking

Accepted Answer

The answer of Common methods of audience research include which...

Question 5

What part of a speech is the most specific regarding its content?
A) topic
B) thesis
C) general purpose
D) specific purpose

Accepted Answer

The thesis of a speech is the most specific regarding its content because it clearly states the main argument or point that the speaker intends to make, providing a specific focus and direction for the speech.

Question 6

As part of his speech preparation, Peter wants to know whether his listeners have completed high school, college, or graduate school. He could learn this information most easily through __________.
A) the topic selection process
B) demographic analysis
C) observation
D) psychological analysis

Accepted Answer

Demographic analysis involves gathering information about the characteristics of a specific population, including their education level. This would be the most effective way for Peter to learn about his listeners' education level before giving his speech.

Question 7

When asked to describe his speech for the club meeting, Karl said it was light, original and appropriate to the occasion. Karl is probably speaking to __________.
A) persuade
B) inform
C) inspire
D) entertain

Accepted Answer

Karl's description of his speech as light, original, and appropriate suggests his intention is to entertain the audience, rather than solely inform, persuade, or inspire.

Question 8

A speaker who draws on accumulated experience with a particular audience and with similar groups in order to develop his or her speech is using __________ to analyze the audience.
A) survey interviews
B) common knowledge
C) observation
D) intuition

Accepted Answer

Observation is the method used when a speaker analyzes the audience based on accumulated experience with that particular audience or similar groups. This involves noting reactions, preferences, and behaviors over time to tailor the speech accordingly.

Question 9

It is easier for a speaker to adapt to listeners' needs and interests if __________.
A) the audience has little or no background knowledge of the topic
B) the audience is extremely large
C) audience members are demographically similar
D) audience members are culturally diverse

Accepted Answer

When audience members are demographically similar, the speaker can make assumptions about their interests and beliefs and tailor their message accordingly. This allows for a more effective communication and adaptation to their needs. When audience members are culturally diverse or have varying levels of background knowledge, the speaker may struggle to connect with all members of the audience. A large audience may also make it difficult for the speaker to adapt to individual needs and interests.

Question 10

Yasmin wants to speak about the religious traditions she's encountered in her native Lebanon. What is the best example of an appropriate specific purpose statement for this informative speech?
A) Modern-day Lebanon is a mosaic of religious diversity.
B) To inform my audience about the religious diversity found in modern Lebanon.
C) There are 18 recognized religious groups in Lebanon today.
D) To persuade my audience that Lebanon differs from other Middle Eastern nations in its approach to religion.

Accepted Answer

Option B clearly states the specific purpose of the speech, which is to provide information about the various religious traditions in Lebanon. The other options either do not state a clear specific purpose or are focused on making a claim or statement rather than informing the audience.

Question 11

Deena wants her audience to register to vote in time for the next election. Deena is speaking to __________.
A) persuade
B) inform
C) inspire
D) entertain

Accepted Answer

Deena's goal is to persuade her audience to register to vote, which involves convincing them to take action. Therefore, the correct choice is to persuade.

Question 12

What can speakers expect who utilize digital media platforms?
A) decreased need for thorough research and preparation
B) greater disengagement from the audience
C) greater creativity and interactivity opportunities
D) more focus on the speaker's needs, less focus on the audiences' needs

Accepted Answer

Speakers who utilize digital media platforms can expect greater opportunities for creativity and interactivity, as these platforms allow for a variety of multimedia elements such as videos, images, and animations to be incorporated into presentations. However, this does not necessarily decrease the need for thorough research and preparation, and it is important for speakers to still focus on the needs of their audience even when using digital media. There may be a risk of greater disengagement from the audience if the speaker does not properly utilize the digital media platform to enhance their message.

Question 13

You learn that most people in your student audience are active in the Greek system on campus. In other words, you have learned about the audience's __________.
A) group membership
B) cultural background
C) knowledge level
D) attitudes

Accepted Answer

The audience's active participation in the Greek system on campus indicates that they belong to a specific group or organization, making choice A (group membership) the most appropriate answer. The other options (cultural background, knowledge level, attitudes) do not necessarily apply to the specific context of Greek life on a college campus.

Question 14

Which statement is correct regarding culture and speaking considerations?
A) Audience culture is seldom an important variable for speakers to consider.
B) Audience member views of age, class, and status tend to be gender-specific, not culture-specific.
C) Culture is an important element of psychological audience analysis.
D) Speech content should not offend the values, customs, or beliefs of audience members.

Accepted Answer

The answer of Which statement is correct regarding culture and...

Question 15

Duncan is a well-known speaker on the topic of "Protecting Your Online Privacy." When he gives a free lecture at the local library, the room is filled to capacity, even though some attendees just happened to be at the library that night. Duncan's audience can be characterized as __________.
A) voluntary
B) involuntary
C) captive
D) unmotivated

Accepted Answer

The term "voluntary" suggests that the attendees chose to come to the lecture on their own free will, rather than being forced or obligated to attend. This is the most appropriate characterization for Duncan's audience, as some attendees may have just stumbled upon the lecture by chance, but still chose to stay and listen.

Question 16

What element most differentiates an informative speech from a persuasive one?
A) a controversial topic
B) conveying new information
C) the action the speaker wants the audience to take
D) ability to increase audience understanding

Accepted Answer

The element that most differentiates an informative speech from a persuasive one is the action the speaker wants the audience to take. In an informative speech, the goal is to convey new information and increase the audience's understanding, whereas in a persuasive speech, the speaker seeks to change the audience's attitudes or behavior by convincing them to take a particular action.

Question 17

"To persuade my audience to purchase a Honda Accord," is an example of a __________.
A) general purpose
B) topic
C) specific purpose
D) thesis

Accepted Answer

The sentence is a clearly defined statement that outlines the specific purpose of the speech, which is to persuade the audience to purchase a Honda Accord. Therefore, the answer is C for specific purpose.

Question 18

Before she developed her speech about gun violence and gun control legislation, Ellen distributed a questionnaire to audience members about their views on this divisive topic. Ellen is preparing for her speech by __________.
A) analyzing the size of the audience
B) analyzing the demographic makeup of the audience
C) analyzing the speaking situation
D) analyzing the attitudes and values of the audience

Accepted Answer

Ellen distributed a questionnaire to audience members in order to analyze their attitudes and values regarding gun violence and gun control legislation. This will inform how she structures her speech to ensure that she effectively communicates her message to the audience.

Question 19

What should a speaker do if research indicates that the audience has little or no opinion about the chosen topic?
A) provoke their interest
B) choose another topic
C) acknowledge their disinterest
D) incorporate a humorous story

Accepted Answer

If research indicates that the audience has little or no opinion about the chosen topic, the speaker should try to provoke their interest by presenting interesting facts or stories related to the topic. This will help capture their attention and engage them in the speech.

Question 20

In differentiating between captive and voluntary participants, it is important to remember that captive participants __________.
A) are motivated to listen
B) may resist participation
C) are characteristically heterogeneous
D) have an interest or need related to the topic

Accepted Answer

Captive participants usually do not have a choice in participating and may feel compelled to attend or comply, which could lead to resistance towards participation. The other options do not necessarily differentiate between captive and voluntary participants.

Quiz 8: Selecting a Topic and Connecting to the Audience

Lester learns that his audience is predominantly young and female, and he decides to adapt his speech accordingly in order to better connect with them. Lester likely reached this conclusion by using __________.

An effective specific purpose identifies __________.

Which statement is correct regarding use of questionnaires for audience analysis?

Common methods of audience research include which of the following?

What part of a speech is the most specific regarding its content?

As part of his speech preparation, Peter wants to know whether his listeners have completed high school, college, or graduate school. He could learn this information most easily through __________.

When asked to describe his speech for the club meeting, Karl said it was light, original and appropriate to the occasion. Karl is probably speaking to __________.

A speaker who draws on accumulated experience with a particular audience and with similar groups in order to develop his or her speech is using __________ to analyze the audience.

It is easier for a speaker to adapt to listeners' needs and interests if __________.

Yasmin wants to speak about the religious traditions she's encountered in her native Lebanon. What is the best example of an appropriate specific purpose statement for this informative speech?

Deena wants her audience to register to vote in time for the next election. Deena is speaking to __________.

What can speakers expect who utilize digital media platforms?

You learn that most people in your student audience are active in the Greek system on campus. In other words, you have learned about the audience's __________.

Which statement is correct regarding culture and speaking considerations?

Duncan is a well-known speaker on the topic of "Protecting Your Online Privacy." When he gives a free lecture at the local library, the room is filled to capacity, even though some attendees just happened to be at the library that night. Duncan's audience can be characterized as __________.

What element most differentiates an informative speech from a persuasive one?

"To persuade my audience to purchase a Honda Accord," is an example of a __________.

Before she developed her speech about gun violence and gun control legislation, Ellen distributed a questionnaire to audience members about their views on this divisive topic. Ellen is preparing for her speech by __________.

What should a speaker do if research indicates that the audience has little or no opinion about the chosen topic?

In differentiating between captive and voluntary participants, it is important to remember that captive participants __________.