Using fixtures, lighting, and color to highlight products in a retail setting are examples of?
A) Visible marketing
B) Visual merchandising
C) Volatile marketing
D) Visual marketing

Question

Quizplus · Accepted Answer

Visual merchandising is the practice of designing and arranging a store's displays to make its products visually appealing and attractive to customers. Using fixtures, lighting, and color to highlight products is a common technique in visual merchandising.

Using Fixtures, Lighting, and Color to Highlight Products in a Retail