What term is used to describe the environment in a retail setting?
A) Service atmosphere
B) Serviceland
C) Serviceplex
D) Servicescape

Question

Quizplus · Accepted Answer

The term used to describe the environment in a retail setting is "servicescape." The servicescape includes all elements of a physical environment that can impact a customer's perception of the service being provided. Elements of the servicescape can include lighting, music, decor, layout, and even the scent of the store. The servicescape is an important aspect of overall customer experience and can impact consumer behavior and brand perception.

What Term Is Used to Describe the Environment in a Retail