A low contact service is often characterized by which of the following?
A) Many customization options
B) A high degree of direct interaction with the customer
C) A need for a small number of service facilities
D) High degrees of automation

Question

Quizplus · Accepted Answer

A low contact service is one in which the customer has a low level of direct interaction with the service provider. This type of service is often characterized by high levels of automation, where technology is used to perform many of the service tasks. This allows for fewer service facilities and less direct interaction with the customer. Therefore, the best choice is D - High degrees of automation.

A Low Contact Service Is Often Characterized by Which of the Following