
Which of the following statements represents the interdependence of marketing and other functional areas such as information technology?
A) Front line staff in high-contact services have been given more authority and empowered to make decisions.
B) In technology-driven firms, operations managers have primary responsibility for technology infrastructures and interfaces such as websites.
C) Research and development specialists design and implement innovative delivery systems.
D) Human resource strategies ensure that all employees understand the organisation's goals and are provided with required training in customer service.
E) All of the above
Correct Answer:
Verified
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