In a typical model of a customer's decision process, which of the following is NOT part of the pre-purchase stage?
A)Mood states
B)Recognition of needs
C)Evaluation of alternatives
D)Information search
E)All of the above

Question

Quizplus · Accepted Answer

Mood states are typically considered part of the post-purchase stage, as they can influence a customer's overall satisfaction with the purchased product or service. The pre-purchase stage includes the recognition of needs, evaluation of alternatives, and information search.

In a Typical Model of a Customer's Decision Process, Which