In a typical model of a decision making process, which of the following is NOT part of the service encounter stage?
A)Mood states
B)Information search
C)Understanding consumer needs and values
D)Control theory
E)Role and script theory

Question

Quizplus · Accepted Answer

The service encounter stage typically includes factors such as mood states, understanding consumer needs and values, role and script theory, and control theory. However, information search is a part of the pre-purchase stage, not the service encounter stage of the decision-making process.

In a Typical Model of a Decision Making Process, Which