In a high-risk purchase situation, which of the following statements is incorrect?
A)Western consumers tend to go through an extended information search process.
B)Asian consumers tend to be more passive consumers than Western consumers.
C)Asian consumers tend to use only internal information sources.
D)Western consumers tend to consider all attributes of each brand.
E)Asian consumers may prevent the problem recognition stage from occurring.

Question

Quizplus · Accepted Answer

The statement "Asian consumers tend to use only internal information sources" is incorrect. While Asian consumers may rely more on personal relationships and recommendations from trusted sources, they still commonly use external information sources such as advertisements and online reviews.

In a High-Risk Purchase Situation, Which of the Following Statements