Attributes such as style, colour and feel are ________ properties which can be evaluated pre-purchase; __________ properties can only be evaluated during consumption and consumers may not be able to confidently evaluate __________ properties.
A)search; experience; credence
B)physical; experiential; value
C)search; functional; credence
D)tangible; physical; emotional
E)search; experience; psychological

Question

Quizplus · Accepted Answer

Style, colour and feel can be evaluated pre-purchase, making them search properties. Properties that can only be evaluated during consumption are experiential properties. Consumers may not be able to confidently evaluate credence properties, such as safety or effectiveness. Therefore, option A is the best choice.

Attributes Such as Style, Colour and Feel Are ________ Properties