Research by Zeithaml suggests four broad expressions of value.Which of the following is NOT one of them?
A)Value is low price.
B)Value is what I want in a product.
C)Value is benefits minus costs.
D)Value is the quality I get for the price I pay.
E)Value is what I get for what I give.

Question

Quizplus · Accepted Answer

The Answer of Research by Zeithaml suggests four broad expressions of value.Which of the following is NOT one of them?
A)Value is low price.
B)Value is what I want in a product.
C)Value is benefits minus costs.
D)Value is the quality I get for the price I pay.
E)Value is what I get for what I give.

Research by Zeithaml Suggests Four Broad Expressions of Value