When deciding on the basis for pricing, marketers may use which of the following units of consumption?
A)admission
B)time taken
C)completion of a task
D)a and b
E)all of the above

Question

Quizplus · Accepted Answer

Marketers may use any of the mentioned units of consumption as a basis for pricing. The choice depends on the nature of the product or service and the target audience. For example, admission may be a suitable unit of consumption for a cinema or theme park, time taken may be relevant for consultancy services, and completion of a task may be appropriate for software development services. Therefore, all of the options are valid choices for pricing.

When Deciding on the Basis for Pricing, Marketers May Use