In business, it is not possible to distinguish between desirable and undesirable customers, therefore all customers are equally desirable.

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In business, it is possible to distinguish between desirable and undesirable customers. Desirable customers are those who have a high lifetime value, are loyal, and refer others to the business. Undesirable customers are those who are unprofitable, cause too many problems, or damage the reputation of the business. Not all customers are equally desirable.

In Business, It Is Not Possible to Distinguish Between Desirable