Rate fences, both physical and non-physical, are more a concept than an efficient tool in services marketing.

Question

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Rate fences are an efficient tool in services marketing as they allow businesses to segment the market and price discriminate effectively by creating barriers (physical or non-physical) that prevent different customer segments from accessing certain prices or offers, thus maximizing revenue and better managing demand.

Rate Fences, Both Physical and Non-Physical, Are More a Concept