A company with insufficient capacity that wants to reduce demand should engage in which of the following strategies?
A)Take no action
B)Consider priority systems for least desirable segments
C)Raise prices and use communication strategies to encourage usage at other times
D)Reduce prices selectively
E)Try to predict wait periods

Question

Quizplus · Accepted Answer

Raising prices and using communication strategies to encourage usage at other times can help shift demand away from peak periods, effectively reducing demand during times of insufficient capacity.

A Company with Insufficient Capacity That Wants to Reduce Demand