Public relations (PR) plays an important within the organisation and this role can best be described as:

Question

Quizplus · Accepted Answer

Public relations is primarily responsible for building and maintaining a positive image of the organisation and its products in the eyes of the public. This involves various activities such as creating publicity campaigns, managing media relations, and generating positive press coverage through press releases. While press conferences, event sponsorships, and high-profile activities may be part of a PR campaign, they are not the primary role of PR within the organisation.

Public Relations (PR) Plays an Important Within the Organisation and This