Which of the following is NOT a technique that marketers would be likely to use in encouraging word of mouth from satisfied customers?

Question

Quizplus · Accepted Answer

Paying for the promotion of word of mouth can be seen as unethical and can destroy the authenticity of the word of mouth. Marketers would rather encourage organic, genuine word of mouth from satisfied customers through techniques like referencing other purchasers, referencing knowledgeable individuals, presenting and publicizing testimonials, and creating exciting promotions.

Which of the Following Is NOT a Technique That Marketers