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If Using Direct Marketing as a Tool to Send Personalised

Question 28

Multiple Choice
If using direct marketing as a tool to send personalised messages to a highly targeted audience, the best approach is to use:

If using direct marketing as a tool to send personalised messages to a highly targeted audience, the best approach is to use:


A) permission marketing
B) encourage consumers to sign up for the messages
C) persuade consumers to volunteer their attention
D) all of the above
E) b and c

Correct Answer:

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