Which of the following is NOT a way of enhancing the value proposition through the use of the servicescape of the Gold Class cinema?
A)Leather upholstered seat
B)Serving wine
C)Serving meals
D)Ensuring most recent film releases
E)Having waiters

Question

Quizplus · Accepted Answer

Ensuring most recent film releases is not related to the servicescape and more to the movie selection process. The other options all involve elements that can be incorporated into the physical environment of the Gold Class cinema to enhance the overall value proposition for customers.

Which of the Following Is NOT a Way of Enhancing