Which of the following is an ambient dimension within the Mary Jo Bitner (1992) servicescape model?
A)Layout
B)Signs
C)Style of decor
D)Music
E)Furnishings

Question

Quizplus · Accepted Answer

Music is considered an ambient dimension within the Bitner servicescape model. Ambient describes the background atmosphere or environmental conditions that affect people's behavior and well-being without their conscious awareness. Music is an example of this as it can create a particular mood or atmosphere without being the focus of attention. The other options (layout, signs, style of decor, and furnishings) are all considered as design dimensions within the Bitner model.

Which of the Following Is an Ambient Dimension Within the Mary