Blueprinting can be useful in some instances but it is NOT an applicable tool to use when designing a servicescape because it:
A)only documents failed experiences
B)places too much emphasis on successful experiences
C)is too concerned with staff rather than customers
D)is too time-consuming
E)none of the above

Question

Quizplus · Accepted Answer

Blueprinting is a tool used for mapping out the customer experience and the service process, which includes both staff and customer actions. It is not limited to documenting only failed or successful experiences, nor is it overly concerned with either staff or customers to the exclusion of the other. It is a comprehensive approach that can be very useful in designing a servicescape by detailing all interactions and touchpoints.

Blueprinting Can Be Useful in Some Instances but It Is