When designing a new servicescape, particularly at a high-end venue, the designer's emphasis should be on:
A)clear signage
B)discrete signage
C)mood-appropriate signage
D)effective signage
E)both a and d

Question

Quizplus · Accepted Answer

Effective signage ensures that guests can navigate the space easily, while clear signage is a component of being effective, making both essential in a high-end venue design.

When Designing a New Servicescape, Particularly at a High-End Venue