Which of the following is an example that illustrates customers' internal responses shaping their behaviour in a servicescape?
A)Visitors to a theme park feel happy and excited, so they stay longer
B)Visitors to a theme park notice that it is hot, so they feel uncomfortable
C)Shoppers in a store do not understand the layout, so they feel confused
D)Employees in a store hate the music, so they feel irritable
E)Employees in a store feel irritable, so they deliver poor service

Question

Quizplus · Accepted Answer

This example shows that customers' internal responses (feeling happy and excited) shape their behavior (staying longer) in a servicescape, as they are motivated to continue experiencing the positive emotions they are feeling.

Which of the Following Is an Example That Illustrates Customers