Music, colour and scent are all able to influence the ambience of the service environment and affect consumer behaviours.

Question

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Music, colour and scent are known to have a significant impact on the mood and behaviour of consumers in service environments. For example, playing calming music and using soothing scents like lavender can create a relaxing atmosphere that encourages customers to stay longer and spend more. Alternatively, using bright colours and energetic music can create an upbeat atmosphere that motivates customers to make impulsive purchases.

Music, Colour and Scent Are All Able to Influence the Ambience