How do consumers differ, if at all, in the ways they assess satisfaction with tangible goods and services?
A)They give more weight to courteous salespeople when buying tangible goods.
B)Because of credence properties, they have more trouble assessing tangible goods.
C)With tangible goods, they have more trouble assessing outcomes.
D)With services, they have more trouble assessing technical quality.
E)They assess both in terms of conformance to technical specifications.

Question

Quizplus · Accepted Answer

Consumers have more trouble assessing the technical quality of services, such as the competence of the service provider or the accuracy of the recommendations given by a consultant. With tangible goods, they can usually assess the quality of the product based on its conformance to technical specifications or its physical attributes.

How Do Consumers Differ, If at All, in the Ways