
Profitable revenue streams are more likely to be profitable when long-term customers are involved.Which of the following is not a significant value in assessing this?
A) High marketing expenses are required to obtain new customers
B) High administration expenses are needed to enter a new customer
C) Servicing costs are relatively low
D) There are reasonable margins on sales
E) None of the above
Correct Answer:
Verified
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Q16: Which of the following is NOT a
Q17: According to David Maister (1997), _ is/are
Q18: Grant and Schlesinger suggest analysing gaps between
Q19: The term 'share of wallet' refers to:
A)total
Q21: Which of the following is NOT a
Q22: In the ladder of loyalty, _ have
Q23: Not all customer relationships are worth keeping.Which
Q24: _ _ translates the business and customer
Q25: The CRM program's value to developing strategy
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