Not all customer relationships are worth keeping.Which of the following is NOT a good reason to terminate the relationship?
A)The relationship is no longer profitable.
B)The firm's strategic direction has changed.
C)The customers' needs have changed.
D)The customers' behaviour has changed.
E)The production focus has changed.

Question

Quizplus · Accepted Answer

While a change in production focus may affect the nature of the relationship, it is not necessarily a good reason to terminate it. The other options (A-D) are all valid reasons for terminating a customer relationship.

Not All Customer Relationships Are Worth Keeping